Tourism research and data

Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.

• Tourism Data Leadership Group
• The Tourism Information and Data Hui
• 2018 Tourism Data Domain Plan
• Tourism data sources diagram
• Data release calendar
• Quarterly Tourism Report

Visit the Tourism Evidence and Insights Centre to access tourism data, research and reports from a wide range of sources.

This section includes the Tourism Electronic Card Transactions (TECTs), Accommodation Data Programme (ADP), International Visitor Survey (IVS), Tourism Satellite Account (TSA), and data on international travel and cruise visitor spending in New Zealand.

• Monthly unique regional population estimates (MURPEs)
• Tourism Electronic Card Transactions (TECTs)
• Accommodation Data Programme (ADP)
• International Visitor Survey (IVS)
• Tourism and the economy
• International travel
• Tourism employment earnings and filled jobs
• Cruise data
• Monthly Regional Tourism Estimates (MRTEs, 2016-2020)
• Business Events Research Programme (2009-2019)
• Domestic Travel Survey 1999–2012

Access a range of tourism research and reports commissioned or undertaken in recent years.

• Tourism Insight Series
• Tourism sector report
• Kaikōura report
• Tourism Flows Model
• Understanding variation in tourism spend
• Quarterly Tourism Report

Pre-COVID-19 our tourism forecasts provided expectations on the future tourism demand in New Zealand. Please bear this in mind when using this information.

• 2019-2025 international tourism forecasts
• Market forecast summaries
• About the tourism forecasts
• International forecast microdata
• Previous international tourism forecasts

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