Tourism research and data
We collect, analyse and publish New Zealand tourism data, along with a range of useful tools and publications.
Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.
Visit the Tourism Evidence and Insights Centre to access tourism data, research and reports from a wide range of sources.
This section brings together MBIE’s core tourism data sources to help users understand visitor behaviour, industry performance, and tourism’s wider economic impact. It includes regularly released datasets, surveys, and supporting materials.
Access a range of tourism research and reports commissioned or undertaken in recent years.
Pre-COVID-19 our tourism forecasts provided expectations on the future tourism demand in New Zealand. Please bear this in mind when using this information.
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