Tourism Data - Customer Journey Maps
Published: 4 Oct 2019These maps help you to understand the current data picture, using the customer journey. It shows how visitors generate data and who owns that information.
Type
File
XLSX, 210KB, 8 pages
These maps help you to understand the current data picture, using the customer journey. It shows how visitors generate data and who owns that information.
XLSX, 210KB, 8 pages
The conversation starter canvasses the work of the informal working group, including objectives for a tourism information and data system, a pipeline of projects that the system could deliver, and the mechanisms (funding, governance, delivery) that could be used to underpin the system and is designed to support discussions with your colleagues and/or networks.
PDF, 1.2MB, 17 pages
The informal working group paper offers more detail on the options outlined in the conversation starter, including information needs stocktake and gaps analysis, and the spectrum of governance and funding options that could be considered.
PDF, 997KB, 15 pages
The report looks at what role Tourism New Zealand should play in supporting New Zealand’s future tourism needs and how is it positioning its capabilities to deliver on this role. Commissioned by the Ministry of Business, Innovation and Employment.
PDF, 1010KB, 48 pages
The Business Events Activity Survey measures business events activity at qualifying venues in New Zealand.
PDF, 2.6MB, 29 pages
Infographic of average spend and visitor from the top 6 countries.
PDF, 470KB, 1 page
Breakdown of international spend.
PDF, 177KB, 1 page
Summary of Monthly Regional Tourism Estimates from MBIE and Accommodation Survey from Stats NZ.
PDF, 287KB, 2 pages
Summary of Monthly Regional Tourism Estimates from MBIE and Accommodation Survey from Stats NZ.
PDF, 292KB, 2 pages
Summary of Monthly Regional Tourism Estimates from MBIE and Accommodation Survey from Stats NZ.
PDF, 294KB, 2 pages
Crown copyright © 2024
https://www.mbie.govt.nz/document-library
Please note: This content will change over time and can go out of date.