Appendix B.1 – Unlocking Future Tourism – OnePicture and TNZ Research, October 2020
Published: 26 Mar 2021This PowerPoint provides a brief overview of the voice of New Zealanders and unlocking the value of future tourism. The purpose of this PowerPoint was to provide responses to the 5 big objectives: 1) How have the values of New Zealanders shifted? 2) What do New Zealanders perceive as the impact of tourism on their country, and what’s changed since COVID-19? 3) What are New Zealanders current and future expectations of tourism, domestic, and international? 4) What does sector ‘success’ look like for the country as a whole and at a regional level? 5) What does a long-term view of tourism need to take into consideration to meet these new needs? These responses were based on 9 Focus Groups with New Zealanders, and 26 In-depth interviews with tourism operators.
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PDF, 4.1MB, 56 pages