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The Tourism Futures Taskforce interim report

Published: 26 Mar 2021

In June 2020, the Minister of Tourism set up the independent New Zealand Tourism Futures Taskforce (the Taskforce) following the significant change to global travel and tourism in New Zealand as a result of COVID-19. The main purpose of the Taskforce was to advise on what changes New Zealand can make to the tourism system, so that tourism enriches both New Zealand and the wellbeing of New Zealanders. The Taskforce has also made recommendations to address the long-standing productivity, inclusivity and sustainability (environmental, social and economic) issues present in some parts of the tourism sector.

Type

Report

File

PDF, 7.5MB, 109 pages

Topics
Standards, Tourism projects, Tourism research and data, Māori economy, Employment and skills, Immigration and tourism

Appendix B.2 – New Zealand National Values Assessment – Barrett Values Centre, October 2020

Published: 26 Mar 2021

This report shares the results from the New Zealand National Values Assessment undertaken in October, and insights intended to support the work of the New Zealand Tourism Futures Taskforce. These results were based on a modified survey, which was sent out to submitters. The purpose of this report was to provide deeper insights to the cultural identity of New Zealanders, on societal values and to understand how much Tikanga Maori values can be used to enrich any changes undertaken in the tourism industry.

Type

Report

File

PDF, 352KB, 21 pages

Topics
Standards, Tourism projects, Tourism research and data, Māori economy, Employment and skills, Immigration and tourism

Appendix B.1 – Unlocking Future Tourism – OnePicture and TNZ Research, October 2020

Published: 26 Mar 2021

This PowerPoint provides a brief overview of the voice of New Zealanders and unlocking the value of future tourism. The purpose of this PowerPoint was to provide responses to the 5 big objectives: 1) How have the values of New Zealanders shifted? 2) What do New Zealanders perceive as the impact of tourism on their country, and what’s changed since COVID-19? 3) What are New Zealanders current and future expectations of tourism, domestic, and international? 4) What does sector ‘success’ look like for the country as a whole and at a regional level? 5) What does a long-term view of tourism need to take into consideration to meet these new needs? These responses were based on 9 Focus Groups with New Zealanders, and 26 In-depth interviews with tourism operators.

File

PDF, 4.1MB, 56 pages

Topics
Standards, Tourism projects, Tourism research and data, Māori economy, Employment and skills, Immigration and tourism

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