The New Zealand-Aotearoa Government Tourism Strategy proposes a more deliberate and active role for government in tourism, to make sure that growth is productive, sustainable and inclusive.
Summary of the strategy that sets out how the government will work with the tourism sector, iwi, local government, communities and other stakeholders to take advantage of the opportunities offered by…
PDF, 1.3MB, 12 pages
This strategy sets out how the government will work with the tourism sector, iwi, local government, communities and other stakeholders to take advantage of the opportunities offered by both internatio…
PDF, 2.5MB, 56 pages
The final New Zealand-Aotearoa Government Tourism Strategy was released on 16 May 2019.
Read more about the Tourism Strategy, and what it means for tourism in New Zealand.
To make sure we got the Tourism Strategy right, we ran a public consultation over summer 18/19.
Over 250 people provided feedback. Several recurring themes centred on delivering the benefits of tourism for New Zealand and New Zealanders and helped in framing the final Strategy.
Read a summary of the feedback.
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https://www.mbie.govt.nz/have-your-say/tourism-strategy-consultation
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