The Tourism Data Leadership Group

The Tourism Data Leadership Group is an independent sector group which includes representatives from the tourism industry, academia, and government.

The Group advises the Minister for Tourism and Hospitality, and the Ministry of Business, Innovation and Employment (MBIE) on how to spend the $5 million from the International Visitor Conservation and Tourism Levy (IVL) to improve the tourism data system. The Group’s role is defined in the Terms of Reference issued by MBIE. The government (and more specifically MBIE) supports this work through the provision of a Secretariat.

TDLG's role 

Terms of reference

Photograph of the Tourism Data Leadership Group.

Left to Right: Dr Antony Kennedy (Senior Manager Spatial & Processing Services, Statistics New Zealand), David Perks (Chair, Regional Tourism New Zealand), Steve Armitage (Chief Executive, Hospitality New Zealand), Graeme Osborne (stepped down February 2024, former Tourism Consultant), Wiremu Stone (Head of Shared Services & Company Secretary, WhaleWatch), Justin Kimberley (Head of Business Growth, Insights, and Innovation, RotoruaNZ), Dr Susanne Becken (Department of Conservation (until February 2024); Professor of Sustainable Tourism, Griffith University)
Front: Bruce Bassett (Chief Advisor, Tourism Industry Aotearoa)
Absent: Dr Keri-Anne Wikitera (stepped down November 2023, Consultant)