Advisor, Operational Marketing

Tēnei tūranga – About the role 

Advisor, Operational Marketing is a team member position in MBIE. Key roles for the Advisor, Operational Marketing are to:

• Support the Operational Marketing team to deliver the Operational Marketing & Content (OMC) Marketing strategy. 
• Work with other members of OMC Marketing team (and other teams) to deliver on OMC's objectives.
• Work to develop, deliver and improve OMC’s digital marketing approach.
• Work with key internal and external stakeholders to deliver the OMC Marketing workplan and communications projects as directed.
• Work with key internal and external suppliers to support the timely and effective delivery of marketing products and services.
• Work collaboratively with all other members of the OMC Marketing team to ensure that all activity is delivered to a high standard and continually improves.
• Work to broaden and develop their own skills relevant to the work of the team and support other team members to develop their own skills. 
• The Advisor Marketing works collaboratively with colleagues across the wider OMC, Immigration NZ (INZ) and MBIE teams, ensuring quality and consistency of advice and delivery in their contribution to the team’s work.

Ngā herenga – Requirements of the role

Personal specifications

• Developing knowledge of marketing and communications strategy and implementation.
• Knowledge of current digital marketing techniques including online marketing, paid and organic social media platforms, eDM, marketing automation, content marketing, database management, and website analytics.
• A passion for hands-on-the-tools digital marketing with Meta and Google ads managers, including the daily refinement and optimisations of campaigns. 
• A quick and willing learner – with the ability to rapidly assimilate new information and to acquire new skills.
• A self-starter with a ‘can-do’ attitude.
• Ability to quickly establish and build strong working relationships with teammates, and with internal and external stakeholders.
• Understanding of MBIE and where the team fits in delivering outcomes for the Ministry.
• Must be a New Zealand citizen or have a residence class visa.
• A tertiary qualification in marketing, information management, or business and/or comparable relevant experience.
• All employees are required to comply with MBIE’s vaccination policy which seeks to protect the wellbeing, health and safety of our people, their whānau and the community. You are required to hold a valid vaccination pass to be employed at MBIE.

Takohanga tuhinga o mua – Key accountabilities and deliverables

Responsibilities of this position are expected to change over time as the Ministry responds to changing needs. The incumbent will need the flexibility to adapt and develop as the environment evolves. This includes performing any other reasonable duties as required. Key accountability or deliverable Indicators of success.

Critical areas of success

• Contribute to the day-to-day work of the team.
• Support the Operational Marketing Manager and other OMC team members to develop, write and implement marketing and communication strategies.
• Implement INZ’s marketing products and services to support INZ’s strategic direction.
• Readily adopt ownership of daily business-as-usual activities & tasks to which they are assigned. Monitor progress against agreed timelines and budgets.
• Willingly support fellow marketing team members as required and ensure that synergies and inter-dependencies between activities and audiences are exploited and/or managed.
• Develop and refine campaign strategies (each including a clear outline of objectives, performance indicators and key deliverables) targeting a range of audiences. Ensure alignment with the agreed strategic direction.
• Actively evaluate all activities against key performance indicators and develop strategies to improve campaign performance. 
• Identify strategic and operational issues for campaigns and ensure that implications and opportunities are integrated into current and future activity.
• Develop quality marketing products that support the goals of OMC, INZ and MBIE and that are recognised as providing trusted information to INZ’s audiences. 
• Undertake regular reporting/monitoring of campaign performance as required. Communicate findings and performance of activities of the team and wider SEE/INZ/MBIE audiences as required.

Customer focus

• Delivers a targeted service to internal and external stakeholders. Works to a high standard and always looks for ways to do things better.
• Build strong customer relationships and delivering customer-centric solutions
• Gain insights into customer needs and expectations.
• Deliver quality, accurate, timely service and customer focussed solutions.
• Identify opportunities that benefit the customer and improve service delivery.
• Build and deliver solutions that meet customer expectations.
• Actively seek and respond to customer feedback.

Relationship Management 

• Manage constructive working relationships with work colleagues and external stakeholders to enhance understanding and co-operation needed to achieve desired results
• Establish and maintain effective customer relationships 
• Pro-actively partner with stakeholders in pursuit of shared goals.
• Manage stakeholder and supplier relationships to support the timely and effective delivery of marketing products and services, and ensure the work of the marketing team is effectively understood.
• Participate as an active team member and contribute knowledge and expertise needed to achieve MBIE’s outcomes.
• Represents whole-of-Ministry views and protects its reputation in any external interactions.

Action oriented

• Takes responsibility for own work, recognises opportunities and acts with a minimum of direction.
• Be a self-starter.
• Seek input if required.
• Recognise and act on opportunities.

Self-Management

• Takes responsibility for own behaviour and is open to development.
• Models positive behaviours.
• Models the desired values and culture of the organisation.
• Willingly shares knowledge, expertise and within the team and with others in the organisation.
• Acts with honesty and integrity

Organisational commitment and public service

• Role model the standards of Integrity and Conduct for the State Services
• Builds commitment to MBIE’s vision, mission, values and services
• Willingly undertakes any duty required within the context of the position
• Manages own personal health and safety, and takes appropriate action to deal with workplace hazards, accidents and incidents
• Complies with all legislative requirements
• Adheres to the Ministry’s and State Services Commission Codes of Conduct

Wellbeing, health & safety

• Displays commitment through actively supporting all safety and wellbeing initiatives.
• Ensures own and others safety at all times.
• Complies with relevant safety and wellbeing policies, procedures, safe systems of work and event reporting.
• Reports all incidents/accidents, including near misses in a timely fashion.
• Is involved in health and safety through participation and consultation.

Tō tūranga i roto i te Manatū – Your place in the Ministry

• The Advisor, Marketing position reports into the Operational Marketing Manager within the Customer branch. The branch sits within the Te Whakatairanga Service Delivery (TWSD) group.

More information about MBIE’s structure

To mātou aronga – What we do for Aotearoa New Zealand

Hīkina Whakatutuki is the te reo Māori name for the Ministry of Business, Innovation and Employment. Hīkina means to uplift. Whakatutuki means to move forward, to make successful. Our name speaks to our purpose, Grow Aotearoa New Zealand for All.

To Grow Aotearoa New Zealand for All, we put people at the heart of our mahi. Based on the principles of Te Tiriti o Waitangi / The Treaty of Waitangi, we are committed to upholding authentic partnerships with Māori.

As agile public service leaders, we use our breadth and experience to navigate the ever-changing world. We are service providers, policy makers, investors and regulators. We engage with diverse communities, businesses and regions. Our work touches on the daily lives of New Zealanders. We grow opportunities (Puāwai), guard and protect (Kaihāpai) and innovate and navigate towards a better future (Auaha).

Ngā matatau – Our competencies

Cultivates innovation We create new and better ways for the organisation to be successful by challenging the status quo generating new and creative ideas and translating them into workable solutions.

Nimble learning We are curious and actively learn through experimentation when tackling new problems by learning as we go when facing new situations and challenges.

Customer focus We build strong customer relationships and deliver customer-centric solutions by listening and gaining insights into the needs of the communities we serve and actively seeking and responding to feedback.

Decision quality We make quality and timely decisions that shape the future for our communities and keep the organisation moving forward by relying on an appropriate mix of analysis, wisdom, experience, and judgement to make valid and reliable decisions.

Action oriented We step up, taking on new opportunities and tough challenges with purpose, urgency and discipline by taking responsibility, ownership and action on challenges, and being accountable for the results.

Collaborates We connect, working together to build partnerships with our communities, working collaboratively to meet shared objectives by gaining trust and support of others; actively seeking the views, experiences, and opinions of others and by working co-operatively with others across MBIE, the public sector and external stakeholder groups.

Te Tiriti o Waitangi

As an agency of the public service, MBIE has a responsibility to contribute to the Crown meeting its obligations under Te Tiriti o Waitangi (Te Tiriti). Meeting our commitment to Te Tiriti will contribute towards us realising the overall aims of Te Ara Amiorangi – Our Path, Our Direction, and achieve the outcome of Growing New Zealand for All. The principles of Te Tiriti - including partnership, good faith, and active protection – are at the core of our work. MBIE is committed to delivering on our obligations as a Treaty partner with authenticity and integrity and to enable Māori interests. We are committed to ensuring that MBIE is well placed to meet our obligations under the Public Service Act 2020 (Te Ao Tūmatanui) to support the Crown in strengthening the Māori/Crown Relationship under the Treaty and to build MBIE’s capability, capacity and cultural intelligence to deliver this.

Mahi i roto i te Ratonga Tūmatanui – Working in the public service

Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.

In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.

What does it mean to work in Aotearoa New Zealand’s Public Service?(external link) — Te Kawa Mataaho The Public Service Commission