The Government is investing an extra $13.5 million in international marketing to bring more visitors to New Zealand.

Round 1 of the Regional Events Promotion Fund awarded $2,375,000 of funding to 132 events in July 2024.

The Regional Events Promotion Fund (REPF) provides $5 million over 2 years to support the promotion of regional events to the domestic market. The fund is contestable and aims to encourage regional dispersal and increase visitor spend in the regions with an additional focus on encouraging seasonal dispersal by promoting events outside of the peak summer season.

Information about the type of funding available and eligibility criteria.

The projects funded by the IVL are examples of how visitors have directly contributed to the unique natural heritage they enjoy, and the infrastructure they use while they’re here.

The Regional Tourism Boost Fund (RTBF) is a contestable fund which provides $3 million to support regions to attract more international visitors and encourage dispersal of international visitors around the country.

The New Zealand Cycle Trail Fund makes available up to $8 million annually for the maintenance, development and promotion of the New Zealand Cycle Trails (NZCT). The funding comes from the International Conservation and Visitor Levy.

Regional Tourism Organisations (RTOs) have been awarded $3 million of funding in March 2025 from the Regional Tourism Boost Fund.

Regional tourism organisations will receive a total of $3 million to attract more international visitors to regional New Zealand this year.

The Scheme supports the recovery of refunds and credits owed to New Zealand consumers by overseas travel suppliers.