Data snapshot

To support and affirm what we have heard from people throughout our region we have created a ‘Data Snapshot’ document comprised of quantitative data and further supplementary qualitative data.

This is the web version of our Data snapshot. It should be read alongside our Regional Workforce Plan to gain the most comprehensive understanding of the story of our region.

Download the PDF version:

Data snapshot [PDF, 635 KB]

Regional labour market data snapshot

Unemployment rate Māori unemployment rate Employment growth P.A Average household income NEET rate
Manawatū-Whanganui 3.2% 6.2% 2.8% 104,186 10.9%
New Zealand 3.4% 7% 3% 125,217 11.7%

The region

There are 7 distinct districts in Manawatū-Whanganui region, each presenting a unique set of opportunites and challenges.

Population Growth
2011-2022
Workers employed in
highly skilled jobs
NEET rate (2022) GDP Growth
2011-2022
Employment Growth
2021-22
Whanganui 0.97% 36.6% 15% 1.9% 2.7%
Ruapehu 0.04% 37.4% 19.4% 1.1% 3.3%
Rangitikei 0.83% 38.1% 10.5% 2.4% 2.5%
Manawatū 1.8% 35.6% 8.1% 3.9% 4.2%
Palmerston North City 0.8% 39.6% 8.8% 2.5% 2.2%
Tararua 0.64% 39.9% 11.8% 2.63% 3.2%
Horowhenua 1.62% 34.3% 14.5% 2.8% 4.4%

Seasonal elements of horticulture

Insights & Evidence

There has been a distinct move away from the level 2 Horticulture Qualification

Year Enrolments
2012 3,250
2014 19,50
2016 3,070
2018 1,265
2020 605
2022 655

Source: Nga Kete, Tertiary Provision, Enrolment trends over time, Horticulture level 2
provision

There are more class-room based leaners than workplace-based learners across agriculture, horticulture and viticulture courses

Learners (2022)
Extramural 286 11.3%
Intramural 1582 62.3%
Workplace 672 26.5%

Source: Nga Kete, Regional Education Profile

The sector is important to the health of the region’s economy

$218 million -> amount contributed to the regions GDP from the horticulture sector in 2022.

$115,810 -> GDP per Full Time Employee in the Horticulture sector in 2022.

Manawatū-Whanganui provides a signification proportion of New Zealand’s total vegetable production

Vegetable Production
Broccoli and Cauliflower 22%
Cabbage 20%
Carrots and Parsnips 15%

Sources: NZ vegetable production: The growing story. Horticulture New Zealand, 2017;
Infometrics; Sector Profile, Manawatū-Whanganui

The Horticulture workforce is spread across the region

Region Employed
Whanganui 283
Manawatū 336
Palmerston North City 343
Rangitikei 292
Tararua 332
Horowhenua 290

Source: Infometrics - Sector Profile, Manawatū-Whanganui

Workers are entering the horticulture sector without adequate physical preparation. This can lead to work related accidents.

"Compared with the reference category of manufacturing, workers in the agriculture industry have 17.7% higher probability of having an injury claim"
- ACC New Zealand

Freight, logistics & warehousing

Insights & Evidence

Manawatū-Whanganui is the freight, logistics and warehousing hub of the central North Island

“the region is already the key central servicing point for central New Zealand, including the Taranaki, Manawatū-Whanganui, Hawke’s Bay, Wairarapa and Wellington regions, and is home to one of only three key nodes on the national air freight network, operating 24/7.”
-  Te Utanganui, Central Distribution hub.

Current and planned projects in the region that will affect the sector:

  • Palmerston North Integrated Transport Initiative (PNITI) -Regional Freight Ring Road
  • Te Ahu a Tūranga: Manawatū-Tararua Highway
  • North East Industrial Zone (NEIZ)
  • Kawakawa Industrial Precinct, Feilding
  • Ruapehu Aero Park
  • KiwiRail Regional Freight Hub
  • Ōtaki to North of Levin (O2NL) Expressway
  • Marton Rail Hub
  • Horowhenua Business Park
  • Whanganui Port
  • Manawatū Inland Port

There is opportunity for growth within the sector

Employment in the Freight Logistics and warehousing sector currently sits at: 3,914 in 2023.

It is predicted to grow to: 4,027 by 2028.

Source: Infometrics.
Note: The sector definition of Transport, Postal and Warehousing from the Infometrics website has been used.

Exposure to the sector throughout highschool occurs too late

Trades Academy enrolment 2023
Year 11 138
Year 12 449
Year 13 272

Source: Ministry of Education

Careers in the sector – Top 3 occupations

Freight:

  1. Truck driver: 819 | 20.9%
  2. Courier: 233 | 6.0%
  3. Delivery driver: 78 | 2.0%

Logistics:

  1. Storeperson: 128 | 3.5%
  2. Supply and distribution manager: 65 | 1.7%
  3. Despatching and receiving officer: 59 | 1.5%

Warehousing:

  1. Labourer: 171 | 4.4%
  2. Forklift driver: 31 | 0.8%
  3. Container filler: 19 | 0.5%
Last updated: 06 July 2023