Executive summary

Screen has been recognised as a growing sector with potential to contribute to Aotearoa New Zealand's GDP, employment, and economic diversification. The information presented in this report builds upon the first edition of the Economic Trends in the Screen Sector report (2021), providing further detail on the composition of the sector’s workforce, demographics, and firms. However, it also makes use of different data sources and concepts, which mean that the results in this report are not comparable with the 2021 report.

Key findings of this report are highlighted below, providing a snapshot of the sectors current composition and performance.

Key findings

• There were 24,096 people working in the screen sector over the 12-month period to March 2021, which has increased by 14% over the past decade.
• Screen sector firms generated $3.3 billion in revenue in 2021.
• As at March 2021, there were 5,166 screen sector firms in Aotearoa New Zealand, which was an increase of 44% over the past decade.
• Most screen sector workers work for firms primarily engaged in Production activities (60% in 2021).
• The Auckland region had the largest number of screen sector firms in Aotearoa New Zealand with approximately 2,400 firms, in 2021. Auckland and Wellington accounted for 83% of all screen sector firms in Aotearoa New Zealand.
• Women comprised approximately 50% of the screen sector workforce over the entire period, with average earnings for women being 99% of that for their male colleagues in 2021.
• There has been a 43% increase in the number of Māori-owned firms in Aotearoa New Zealand between 2012 and 2021.

< Report homepage Introduction >